Concept demo

Bermuda–Guyana Pilot

Your next market starts in Bermuda.

Bring your food products to a new audience. Connect with Bermudian businesses, run a commercial trial and build practical evidence for your next move into North America and Europe.

Caribbean pepper sauce and cassareep jars by a window overlooking a Bermuda harbour

Trial preview

Illustrative

Essequibo Cassava Crackers

Hospitality trial, six weeks

Buyer feedback
Consumer tastings
Pricing tested

Why Bermuda

A small market with big-market tastes.

Bermuda sits between North America and Europe, and its food trade reflects both. That makes it a practical place to learn how North American and British shoppers respond to your product before you take on those far larger markets.

Bermuda is one market with its own tastes. Trial results inform your next steps; they do not predict how every North American or European buyer will respond. Bermuda is a place to test and learn, not a re-export hub: products do not need to pass through Bermuda to reach other markets.

Tastes aligned with North America and Europe.

Bermuda's supermarkets, hotels and restaurants already stock to North American and British expectations on flavour, labelling and pack formats.

A large international community.

A substantial resident population from the US, Canada and the UK, plus a sizeable international business workforce, means feedback from the shoppers you hope to reach.

Visitors from your target markets.

Visitors arriving each year, mostly from North America and the UK, eat in Bermuda's hotels and restaurants.

Small, so trials move quickly.

A handful of importers and outlets lets you start a trial, gather results and adjust within weeks, at a manageable scale and cost.

What each side gains

Suppliers learn. Businesses discover.

For Guyanese suppliers

Real buyer feedback before committing to bigger, costlier markets.

  • A first commercial relationship abroad
  • Evidence on price, pack and labelling
  • A trial record to show the next buyer

For Bermudian businesses

New Caribbean suppliers, tried at a scale that suits them.

  • More varied and resilient food supply
  • Distinctive products for residents and visitors
  • Direct links with producers, on commercial terms

No funding or subsidy is offered. Commercial terms are agreed between businesses. In future, suppliers from other Caribbean countries could take part.

How it works

Four steps from submission to next market.

  1. 01

    Submit your product.

    Share your product, supply capability and export readiness for review.

  2. 02

    Connect with a trial partner.

    Meet participating Bermudian importers, retailers or hospitality businesses.

  3. 03

    Run a commercial trial.

    Agree terms directly, arrange delivery through an importer and gather structured feedback.

  4. 04

    Use the findings to plan your next market.

    Turn results into an export profile for conversations further afield.

Featured products

From Guyana, ready to trial.

Explore all products
Essequibo Cassava Flour
Flours and staplesGuyana

Essequibo Cassava Flour

Essequibo Harvest Foods · 500 g retail pouch

View Product Trial completed
Demerara Pepper Sauce
Sauces and condimentsGuyana

Demerara Pepper Sauce

Demerara Pantry · 150 ml bottle

View Product Available for trial
Essequibo Cassava Crackers
Dried fruit and snacksGuyana

Essequibo Cassava Crackers

Essequibo Harvest Foods · 120 g pack

View Product Trial active
Island Table Fruit Preserve

Regional preview · Barbados

Island Table Fruit Preserve

An example of how other Caribbean suppliers could take part in future. The current pilot focuses on Guyana.

View preview
Cassava flour being used for home bakingIllustrative story

From trial to next opportunity

One trial, one insight, a better product.

  1. 1

    Trial

    Essequibo Harvest Foods supplies 240 pouches of cassava flour (20 cases of 12) to a Bermuda retailer for a six weeks trial in two outlets.

  2. 2

    Results

    168 pouches sell at BMD 6.95, a 70% sell-through. 24 more are used as free samples and 48 remain.

  3. 3

    Improve

    Shoppers like its versatility, but some first-time buyers want a smaller pack. The producer is working on: develop a 250 g format; add clearer preparation guidance; obtain revised packaging and freight quotations.

  4. 4

    Next conversation

    A shared export profile helps the producer start talks with buyers in other markets. The product ships to those markets directly; it does not need to pass through Bermuda.

See the shared trial summary Illustrative figures from the demo records.
A chef plating food on a Bermuda terrace overlooking the harbour

For Bermuda businesses

Discover new Caribbean suppliers on your terms.

Importers, retailers, hotels and restaurants can review products, request samples and take part in trials that suit their business.

  • Importers
  • Retailers
  • Hotels
  • Restaurants
Become a Trial Partner
Government of Bermuda crestMinistry of Agriculture, Guyana emblem

Bring your product. Discover its next opportunity.

Submit Your Product